1. It's very important to understand the candidate market.
Companies aren't paying people more just to be nice, they're doing it because they
know they're worth it and the market demands it. Would you rank all of your employees the same in speed, accuracy, sales etc? The same should apply to a candidate that is already being paid x amount. Information is power and maybe this person can do more than you ever thought to put in a job posting or maybe you can't afford a desired skill set. Time is money and understanding the candidate market is smart for business.
2. Not everyone wants more money.
Maybe they don't need healthcare benefits or the new office saves them an hour in traffic everyday. Can you offer any remote work? Hard-working, highly competitive candidates aren’t always just looking for a job that pays more. Often they’re looking for opportunities to increase their skills and advance their careers for the long term. Can you offer real growth?
"Time is money and understanding the candidate market is smart for business."
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